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Inoa ODS2 Technology!
L'Oreal Professionnel's Colour Revolution Has Begun at Red Hair
100 years after the invention of modern hair colour by chemist Eugene Schueller, the founder of today's L'Oreal, the L'Oreal Research Laboratories have introduced a new innovation, INOA, a breakthrough in hair colour.
INOA is the first 100% ammonia-free permanent colorant that uses Oil Delivery System
technology and it is exclusive to L'Oreal Professionnel.
INOA heralds a change in modern hair colouring, from its advanced technology to its sensorial
in-salon experience, and is now available to clients at Red Hair in Hastings.
Featuring a portfolio of 40 hues with the ability to lighten up to three levels, darken hair and perfectly cover 100% white hair, INOA offers perfect colour results and L'Oreal Professionnel's most true and predictable shades ever.
Technology
Until now, ammonia had been the ingredient of choice for great permanent colour results.
Now, L'Oreal Professionnel has invented a new technology to achieve the same performance and
results as ammonia based colorants whilst offering multiple benefits.
The secret: Oil Delivery System (ODS) technology. A breakthrough oil base that drives the
colorant into the heart of the hair fibre without the need for ammonia and provides greater
respect for the hair. It is designed for greater scalp comfort and helps protect hair quality
from root to tip*.
The ODS optimises the effectiveness of the coloration system. Up to 2x more
protection of lipids found in the natural protective layer of the hair is observed compared
to a classic permanent hair colorant.*
Our first 100% ammonia-free and odourless permanent hair colorant, INOA brings a new sensory experience to hairdressers and clients alike. It has been proven to provide more respect to the hair fibre* and also helps to leave hair feeling smoother.
* 18 MEA lipid presentation test after 1 and 5 applications